My go to bikini. Love the fit, the color, the feel. Yes, everything.
Asabea Britton
HUG is exactly what it sounds like. A second skin that you'll never want to take off all summer. What I love most about my bikini is that it's completely free from any chafing or slipping. Every stitch is carefully crafted, and you can really feel the difference!
Tuva Malmo
Never felt more comfortable and secure in a bikini before. And the best thing - I feel sexy as well!
Therése Anderstedt-Holm
A HUG FOR ALL
Discover our fit guide and find the right size for you. We want your swimwear to hug your curves in the best of way.
IT’S ALL ABOUT SUPPORT
Our mission is to empower women with move inclusive swimwear. We believe you should be able to move freely in your swimwear without compromising on either design or comfort, regardless of size. It’s created to hug your body in the best of ways.
We want to change the way women feel about themselves in their swimwear. Instead of feeling insecure and withdrawn, we want to empower women by giving them the support they need without compromising on either fit or style.
Discover our fit guide and find the right size for you. We want your swimwear to hug your curves in the best of way. Hopefully these numbers can help you find what you’re looking for.
