Move inclusive swimwear is a concept based on one fundamental promise; to give women support. A promise we take quite seriously. We want to change the way women feel about themselves in their swimwear. Instead of feeling insecure and withdrawn, we want to empower women by giving them the support they need without compromising on either fit or style.

Unlike most swimwear, HUG is designed for movement. It’s not designed to only look good posing infront of the mirror or when sunbathing. The hole idea behind Move inclusive swimwear is to make women feel free to move while being comfortable in their own skin. Not spending time worrying whether your swimwear will stay in place. That’s not the vibe. There is no need for swimwear bottoms hanging by your knees when jumping in the water, or breasts falling out of your top reaching for something in your bag. It’s outrageous. This is why we believe so strongly in move inclusive swimwear.